Did you know that on the 21st of April 2015 all websites that are not yet mobile responsive will lose rankings? This means that if a potential customer searches for your site from a mobile device such a Smartphone, Tablet or IPad after the 21st of April and your website is not mobile-friendly you will automatically be trumped by any competitors who are.
We get it, most people don’t pay attention to Google warnings. VooDoo receive calls every day from businesses that have fallen victim to the Hummingbird, Penguin and Panda algorithms and need to recover their organic positions. The worst part is that these most of these penalties could have been avoided.
Knowing that prevention is better than cure, we’ve decided share the latest information about the deadline for mobile responsive websites straight from the Official Google Webmaster Blog:
“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.
In the past, we’ve made updates to ensure a site is configured properly and visible on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content:
1. More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
2. More relevant app content in search results
Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.”
VooDoo is a powerful digital agency based in Dublin, Ireland. We ensure our clients websites are found by their target audiences online. We have been in business since 2002 and are fully qualified Google Partner agency.
Credit Information: Takaki Makino, Chaesang Jung and Doantam Phan @ Official Google Webmaster Blog