In a bid to help consumers make better purchasing decisions when shopping online, Google have introduced product ratings on their Product Listing Ads. These product ratings where rolled out in the US but are now available in the UK, France & Germany.
By Google presenting customers with these reviews before a click they are driving more qualified traffic to participating merchants.
Since the US launch in July 2014, Google have seen an average click-through rate increase of five percent on Product Listing Ads with product ratings.
Product ratings also help merchants differentiate their Product Listing Ads.
Dave Abbott, Vice President of Online Marketing for The Home Depot says “Customers look for product validation through reviews and ratings. Providing this info is valuable to our customers and provides The Home Depot with a competitive advantage on Google.”
As you can see these product ratings appear as stars. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites and users.
Information Credit: Archana Kannan, Product Manager, Google Shopping.