New Car Sales Up: Dealers Do Digital Marketing! - VooDoo

New Car Sales Up: Dealers Do Digital Marketing!

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The stats are out for new car sales this year in Ireland. According to SIMI (Society of the Irish Motor Industry) 6,291 new cars were registered in May 2014 compared with only 5,946 in May 2013.

This means that sales of new cars in Ireland rose by just 5.8% in the month of May. But the sales figure for overall new car purchases for the first half of 2014 is still 24% higher than it was last year.

So far in 2014:

  • 64,031 new cars have been bought

This is an increase of 12,481 on the first five months of 2013.

“Dealers expected May to have slowed down but we are moving into the shadow of the 142-reg yet sales are well ahead of last year”.

Mr Nolan then stated that was a “confidence out there” but most people in the industry recognised it remained ‘fragile’ and the May sales figures showed a degree of that. To conclude his interview Mr Nolan explained that SIMI “expect June to be quieter but it is part of the build-up to July.”

These are some pretty encouraging statistics for both car dealers and the economy as a whole. At VooDoo we have a hunch that sales are up because more and more car dealers are making the transition from conventional marketing to digital marketing.

For advice on how to make the transition to digital marketing call one of the guys here at VooDoo on 01 440 4001.