According to a recent study released by IAB Ireland, investment in Digital Ad spend has risen by 34% to €262m this year.
These figures are hardly surprising considering the cosmic shift in consumer behavior in recent years. With so many consumers constantly connected to the internet via mobile phones, tablets or desktops it is more important than ever that your business is easy to find, navigate and purchase from online.
Big brands have been “doing digital” for years, but only recently have small to medium sized enterprises started to tap into the digital space, recognising the hefty ROI digital advertising can bring in comparison to conventional methods of advertising.
- Mobile Ad spend recorded the largest increase in spend during the year rising by 132% to €79m.
- Social media increased by 108% to €28.5m
- Video On Demand (VOD) advertising rose by 63% to €14.3m.
- Display advertising grew by 35% to €99m.
Drivers of display ad spend growth include the strong performance of social media display with an as spend of €28.5m in 2014 (+108% on 2013) and a 63% growth in spend on digital video to €14.3m in 2015.
Paid-for-Search, also known as Paid Search/Pay Per Click (PPC) also grew according to the study. Paid Search advertising rose 43% year-on-year and remains the dominant digital format with a 52% share of total online ad spend at €137m.
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VooDoo is a powerful digital agency based in Dublin, Ireland. We ensure your website is found by your target customers at a time when they are ready to buy from you. We have been in business since 2002 and are fully qualified Google Partner agency.